PRIVACY POLICY

1. Who We Are

Alimma Scents is a fragrance, skincare and beauty brand of Styles By Alimma.

Throughout this Privacy Policy, references to “Alimma Scents”, “we”, “us” or “our” refer to the Alimma Scents store and, where legally applicable, Styles By Alimma as the business operating the store.

Our online store is operated using the Shopify ecommerce platform.

2. Scope of This Privacy Policy

This Privacy Policy applies to personal information collected through our customer touchpoints, which may include:

• Our Alimma Scents website and online store
• Our physical retail store
• Online checkout and customer accounts
• Email communications
• Telephone and WhatsApp communications
• Customer-service inquiries
• Social-media interactions
• Advertising and marketing activities
• Competitions and promotions
• Product reviews and feedback
• Other services through which you interact with us

3. What Is Personal Information?

Personal information is information relating to an identified or identifiable individual.

This may include information that identifies you directly, such as your name or telephone number, as well as information that may identify you indirectly when combined with other information.

4. Personal Information We May Collect

Depending on how you interact with us, we may collect information such as:

• Your name
• Email address
• Telephone or mobile number
• Billing address
• Delivery address
• Order and purchase information
• Products purchased or viewed
• Payment-related information
• Customer account information
• Customer-service communications
• Returns, refund and complaint information
• Marketing preferences
• Product reviews and feedback
• IP address
• Browser and device information
• Website usage and interaction information
• Cookie and similar technology information

5. Payment Information

When you make a payment, certain payment information may be processed by Shopify and/or our selected payment-service providers.

Depending on the payment method used, this may include information required to process M-Pesa, Visa, Mastercard, PayPal or other available payment methods.

Payment providers process payment information in accordance with their own security requirements and privacy policies.

Alimma Scents does not ask customers to send full payment-card details, card PINs, M-Pesa PINs, passwords or one-time security codes by email, WhatsApp or social media.

6. When We Collect Personal Information

We may collect personal information when you:

• Visit or browse our website
• Create a customer account
• Place an order
• Make a payment
• Request delivery or store pickup
• Return or exchange a product
• Request a refund
• Contact customer service
• Contact us through WhatsApp, telephone or email
• Subscribe to marketing communications
• Participate in a promotion or competition
• Submit a review or other feedback
• Interact with our social-media pages or advertisements
• Visit our physical store

7. How We Use Your Personal Information

We may use your personal information to:

• Process and manage your orders
• Process payments
• Arrange shipping and delivery
• Provide store pickup
• Send order and delivery updates
• Provide customer support
• Process returns, exchanges and refunds
• Respond to questions and complaints
• Manage customer accounts
• Prevent and detect fraud or misuse
• Protect the security of our website and systems
• Improve our website, products and services
• Understand customer preferences and shopping behaviour
• Measure website and marketing performance
• Send marketing communications where permitted
• Comply with legal, tax, accounting and regulatory obligations
• Establish, exercise or defend legal claims where necessary

8. Marketing Communications

Where you have subscribed, consented or where otherwise permitted by applicable law, we may send you information about:

• New fragrances and beauty products
• New brands
• Special offers
• Promotions and sales
• Back-in-stock products
• Events
• Other Alimma Scents news

You may unsubscribe from marketing communications at any time using the unsubscribe option provided in the communication where available, or by contacting us.

Unsubscribing from marketing does not prevent us from sending necessary transactional communications relating to an order, payment, delivery, return or customer-service request.

9. Cookies & Similar Technologies

Our website may use cookies and similar technologies to operate the store, remember preferences, understand website usage and improve your shopping experience.

Cookies may help us:

• Keep products in your shopping cart
• Remember preferences
• Enable website functionality
• Understand how visitors use our website
• Measure website performance
• Measure advertising effectiveness
• Detect fraud and security issues
• Provide more relevant content and advertising where permitted

Depending on your browser and the options available on our website, you may be able to control or disable certain cookies.

Please note that disabling essential cookies may affect the functionality of the online store.

10. Information Collected Automatically

When you visit our website, certain technical information may be collected automatically.

This may include:

• IP address
• Browser type
• Device type
• Operating system
• Pages visited
• Products viewed
• Approximate location derived from technical information
• Date and time of visits
• Website interactions
• Referral information

We may use this information for website operation, security, analytics and service improvement.

11. Shopify

Our online store uses Shopify to provide ecommerce functionality.

When you browse our store, create an account, place an order or otherwise interact with our Shopify store, information may be processed by Shopify on our behalf and in accordance with its applicable privacy and security practices.

12. Analytics & Advertising Services

We may use analytics, advertising and marketing technologies to understand how customers interact with our website and marketing activities.

These services may include technologies provided by companies such as Google and Meta, depending on the services currently enabled on our store.

Information collected through these technologies may be used to:

• Measure website traffic
• Understand customer behaviour
• Measure advertising performance
• Improve our marketing campaigns
• Display relevant advertising where permitted

13. Social Media

Alimma Scents and Styles By Alimma may operate accounts on social-media platforms such as Instagram, Facebook, TikTok, YouTube and other networks.

If you interact with us through a social-media platform, the platform may independently collect and process information according to its own privacy policy.

Information you make publicly available through social media may also be visible to us and other users.

14. Service Providers

We may share personal information with trusted service providers where necessary to operate our business and provide our services.

These may include:

• Ecommerce and website providers
• Payment processors
• Delivery and courier providers
• IT and hosting providers
• Analytics providers
• Marketing and advertising providers
• Customer-service and communication providers
• Professional advisers such as accountants, lawyers and auditors

We aim to share only information reasonably necessary for the relevant service.

15. Delivery Providers

To deliver your order, we may provide relevant information to the selected delivery, courier, rider, collection-point or transport provider.

This may include:

• Your name
• Telephone number
• Delivery address or collection location
• Information necessary to identify and deliver your parcel

This information is provided for purposes related to fulfilling your order.

16. When We May Share Personal Information

We may disclose personal information where necessary:

• To process and fulfil an order
• To process payments
• To arrange delivery
• To operate our website and technology
• To prevent or investigate fraud or security incidents
• To comply with applicable law or legal process
• To respond to lawful requests from authorities
• To protect our rights, customers, employees or business
• In connection with a legitimate business restructuring or transfer, where legally permitted

We do not sell customer personal information to advertisers.

17. International Data Transfers

Some of our technology, ecommerce, payment, analytics or other service providers may process or store information outside Kenya.

Where personal information is transferred internationally, we aim to handle such transfers in accordance with applicable data-protection requirements and appropriate safeguards.

18. How We Protect Personal Information

We use reasonable administrative, technical and organisational measures intended to protect personal information against:

• Unauthorized access
• Unauthorized disclosure
• Loss
• Misuse
• Alteration
• Destruction

However, no internet transmission or electronic storage system can be guaranteed to be completely secure.

19. How Long We Keep Personal Information

We retain personal information for as long as reasonably necessary for the purposes for which it was collected, including:

• Providing products and services
• Managing customer relationships
• Processing returns and refunds
• Maintaining business and accounting records
• Preventing fraud
• Resolving disputes
• Complying with tax, legal and regulatory requirements

Retention periods may therefore vary depending on the type of information and applicable legal requirements.

20. Your Privacy Rights

Subject to applicable data-protection law and any relevant limitations, you may have rights relating to your personal information.

These may include the right to:

• Be informed about how your personal information is used
• Request access to personal information we hold about you
• Request correction of inaccurate or incomplete information
• Request deletion of information where legally applicable
• Object to certain processing
• Request restriction of certain processing
• Withdraw consent where processing is based on consent
• Object to direct marketing
• Request portability of information where applicable
• Raise a complaint with the relevant data-protection authority

21. Exercising Your Privacy Rights

If you would like to exercise an applicable privacy right, please contact us.

We may need to verify your identity before completing certain requests in order to protect your personal information.

We may also retain information where required by law or where a lawful reason exists for retaining it.

22. Children's Privacy

Our online store is not intended to knowingly collect personal information directly from children who are not legally able to provide such information or enter into transactions without appropriate authorization.

If you believe that personal information relating to a child has been provided to us improperly, please contact us.

23. CCTV at Our Physical Store

Our physical retail premises may use CCTV for legitimate safety, security, loss-prevention and incident-investigation purposes.

CCTV information is handled in accordance with applicable requirements and is not used for unrelated purposes without an appropriate legal basis.

24. Third-Party Websites

Our website may contain links to websites, social-media platforms or services operated by third parties.

Their privacy practices are governed by their own privacy policies. We encourage you to review those policies when using third-party services.

25. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our business, technology, service providers, legal requirements or privacy practices.

The latest version will be published on this page.

Where required, we will provide additional notice of material changes.

26. Data Protection & Applicable Law

We process personal information in accordance with applicable data-protection and privacy requirements, including applicable Kenyan data-protection law.

Nothing in this Privacy Policy is intended to limit rights available to individuals under applicable data-protection legislation.

27. Contact Us About Privacy

If you have questions about this Privacy Policy, how your personal information is handled, or wish to exercise an applicable privacy right, please contact us: